Personal Project (2023)
TOMO
A mobile application to help gaming content creators find like-minded individuals to collaborate with.
UX/UI Design
Mobile App
End-to-end
Overview
Streaming has grown rapidly since COVID-19, with over 3.5 million new creators joining Twitch. While streaming offers opportunities to connect, creators lack structured ways to discover collaborators who align with their interests and goals.
My role
As the UX/UI designer, I led the end-to-end design of a mobile experience that enables gaming content creators to discover compatible collaborators in a structured, low-friction way.
The Challenge
Gaming content creators struggle to find collaborators who align with their play style, goals, and personality.
Problem 1
There is no structured system for discovering potential collaborators.
Problem 2
Initiating collaboration with strangers is anxiety-inducing due to uncertainty and the potential for negative social interactions.
The Solution
Community Dashboard
A centralized hub that gives gaming content creators a snapshot of what’s happening in their community.
Trending: Highlights popular games within the community, helping creators discover titles that may lead to more collaboration opportunities.
Creators: Showcases potential collaborators based on shared interests, increasing visibility and connection opportunities.
Forum: Displays recent posts from the community, offering a space for creators to ask questions, share experiences, and support one another.
Finding a collaboration
There is currently no structured way for content creators to view key information needed to decide whether to collaborate with someone.
To address this gap, each collaboration post displays essential details including the game, date, host, and other information to support decision making.
Content creators can use search and filter features quickly to find games they are interested in.
After selecting a post, content creators can view additional details to determine if the collaboration is a good fit.
Opportunity to learn about potential collaborators
Before reaching out, many content creators try to learn more about potential collaborators but that information is difficult to find.
Instead of searching through multiple sites or platforms, content creators can view everything they need in one place.
Each profile includes:
Responses to interest prompts
Games they play
Stream clips
Upcoming collaborations
Want the full story?
The complete case study covers the surveys and interviews with creators, the comparative analysis, the branding and logo work, every screen in the high-fidelity designs, and the testing that reshaped them.